Credit Clean Australia Retell AI Receptionist - Proposal

Prepared for: Credit Clean Australia (CCA)

Prepared by: Agento AI

Date: August 10, 2026

Executive Summary

Agento AI proposes to custom-develop the Credit Clean Australia Retell AI Receptionist - an intelligent inbound voice system designed to become the first point of contact for callers across multiple stages of the Credit Clean Australia customer journey.

Credit Clean Australia has already invested significant time developing the logic, scripts, objection handling, workflows, and internal systems required to deliver a structured customer experience.

The challenge is turning that process into a production-ready AI system that can reliably execute it at scale.

CCA's previous experience with staff and AI development has highlighted the same underlying problem: having a detailed process is not enough if the person or system executing it does not consistently follow the correct conversational logic.

The new Retell AI Receptionist will combine Jordan's existing business logic with Agento AI's voice-agent development, integration, testing, and production optimization experience.

The system will:

  • Identify who is calling using HubSpot and the caller's phone number.
  • Answer CCA's inbound calls immediately.
  • Route each caller through the correct workflow based on their relationship with CCA.
  • Qualify new credit-repair enquiries.
  • Book credit-file assessments.
  • Send the approved $39.95 assessment payment link.
  • Recover previous enquiries that did not complete payment.
  • Assist existing clients with appropriate case-status and payment-plan enquiries.
  • Route or escalate callers to Jordan where appropriate.
  • Handle third-party calls from credit providers, dispute-resolution bodies, legal representatives, and other organizations.
  • Update HubSpot, create tasks/notes, send required emails or text messages, and record the outcome after every call.

The objective is not simply to answer the phone.

What We're Building

Credit Clean Australia Retell AI Receptionist

A custom Retell AI voice agent supported by multiple integrations and automation workflows.

The agent will operate as CCA's intelligent inbound front door.

When somebody calls, the system will:

01

Identify the caller.

02

Check if they exist in HubSpot.

03

Determine where they currently sit in the CCA customer journey (if applicable).

04

Route them into the appropriate conversational flow.

05

Complete the required action.

06

Update CCA's systems automatically after the call.

Expected Outcomes

Consistency & Conversion

  • More consistent handling across every inbound call.
  • Improved conversion opportunities from high-intent inbound enquiries.
  • More paid $39.95 credit-file assessments.
  • More completed specialist bookings.

Efficiency & Automation

  • Reduced dependency on appointment setters and administrative staff.
  • Faster service for existing CCA clients.
  • Less repetitive manual searching across HubSpot, emails, call history, and client records.
  • More reliable follow-up and escalation.

Visibility & Scale

  • Better visibility inside HubSpot after every interaction.
  • Fewer conversations derailed by repeated questions or incorrect conversational branches.
  • A more natural and professional voice experience than CCA's current AI implementation.
  • A scalable system capable of supporting significantly higher future call volumes.

TESTIMONIALS

Unified Global Solutions,
Texas, USA.

TECH INDUSTRY

MATTHEW TUBBS - HEAD OF OPERATIONS

Their AI has been successfully handling our billing calls for +7 months.

Some of our customers have messaged us to say its the best AI support they have ever spoke with


🌐 View Results 🌐

👆 Click button to view results 👆

Advocate Rights Center,
Dallas, Texas.

LEGAL INDUSTRY

ROBERT WILSON - FOUNDER

It’s been a great pleasure working with Agento AI.

They are very knowledgeable and experienced in AI-generated communications.

We consider Agento AI to be a valued & trusted partner.


Blip Payments,
Ireland.

FINANCIAL SERVICES INDUSTRY

HUGO URIEN - FOUNDER

Agento AI developed several solutions for us that have helped our business become more systematic and efficient.

They take the time to really understand the goal and offer solutions to get there.

We plan to continue to work with Agento AI and would recommend them to anyone who is looking to optimize systems in their business.


Preferred Fertility Concierge,
Atlanta, Georgia.

HEALTHCARE INDUSTRY

TAKERA MITCHELL - FOUNDER

Agento AI exceeded my every expectation and went above and beyond to come up with a solution for my somewhat complex request.

Not only was the service thorough and timely but the customer service was superb.

Agento ensured my needs were understood and followed up with me consistently throughout the entire process.

I highly recommend them for any of your automation needs!


CCA Goals & Current Context

CCA's primary goals:

  • Replace inconsistent manual receptionist/appointment-setting work with AI.
  • Engage with warm inbound callers immediately.
  • Improve conversion from inbound enquiry to paid assessment.
  • Reduce reliance on employees following complex scripts manually.
  • Give existing clients faster access to information.
  • Automate repetitive HubSpot updates and follow-up.
  • Maintain strong control over the business's customer-handling logic.
  • Build a scalable infrastructure before increasing advertising and call volume.
  • Ensure CCA retains ownership of the system.

Current position:

CCA already has:

  • An established credit-repair process.
  • Detailed conversational logic and objection handling.
  • HubSpot pipelines and client records.
  • Calendly booking infrastructure.
  • Automated payment links.
  • Existing email and follow-up processes.
  • A detailed specification describing how the receptionist should operate.

The Problem Today

The Current AI Is Not Working

During our Zoom call, several problems were demonstrated with the existing Retell agent.

The agent:

  • Repeated questions the caller had already answered.
  • Took incorrect conversational paths.
  • Failed to retain important context.
  • Responded with unnecessarily long explanations.
  • Sounded overly robotic.
  • Created a caller experience that would likely reduce engagement.

CCA Cannot Safely Scale Until the Systems Are Ready

CCA has previously operated with:

  • Up to approximately 30 staff.
  • More than 100 calls per day.

Today, the business is operating with Jordan and his partner while Jordan rebuilds the backend systems required to scale efficiently.

The Retell AI Receptionist is one of those core systems.

The objective is to build the infrastructure first so CCA can increase advertising and inbound volume without rebuilding a large manual call-handling team.

The Existing Phone Experience Is Too Basic

CCA's current temporary phone process uses a basic IVR-style workflow that can collect a caller's name and send a link by text.

While useful as an interim solution, it does not replicate what an experienced appointment setter or receptionist can do in a live conversation.

A caller who has actively searched for credit-repair assistance represents a high-intent opportunity.

The goal is to engage them while they are on the phone rather than sending them away to complete the process themselves wherever possible.

Staff Do Not Consistently Follow the Process

CCA previously created highly structured decision-tree processes to make it easier for staff to handle calls correctly.

Despite having clear scripts and step-by-step guidance, staff did not always:

  • Ask the correct questions.
  • Follow the required process.
  • Return to the correct point in the conversation.
  • Complete follow-up at the required time.
  • Handle objections consistently.

This creates inconsistency and makes scaling through additional headcount unattractive.

The Opportunity

CCA's inbound callers are fundamentally different from cold outbound leads.

They have typically:

  • Searched for credit-repair assistance.
  • Found Credit Clean Australia.
  • Chosen to call the business.
  • Already demonstrated intent to resolve a problem with their credit file.

This creates a valuable conversion opportunity.


CCA previously used appointment setters to:

  • Answer incoming enquiries.
  • Qualify callers.
  • Filter out unsuitable prospects.
  • Explain the initial process.
  • Collect the assessment fee.
  • Book qualified prospects with Jordan.

CCA has since improved its online booking process and reduced the initial assessment price to $39.95, allowing customers to book and pay directly online.

However, there will continue to be customers who prefer to call.

Solution Overview

When an inbound call is received:

1

Step 1 - Identify the Caller

The AI checks the incoming phone number against HubSpot and retrieves relevant information.

2

Step 2 - Determine the Correct Caller Journey

The AI determines which of CCA's five primary caller types applies.

3

Step 3 - Run the Appropriate Flow

The caller is handled based on their current relationship with CCA rather than being forced through a generic receptionist script.

4

Step 4 - Complete the Required Action

Qualify, book, send payment link, recover enquiry, answer questions, transfer, or capture third-party requests.

5

Step 5 - Update the Business Systems

After the interaction, the appropriate HubSpot fields, notes, tasks, emails, and call summaries are updated automatically.

The AI checks the incoming phone number against HubSpot. Where a record exists, the system retrieves relevant information including:

● Caller/client name, current pipeline, deal stage, existing booking information, relevant payment information, case information, and other approved properties required for that call type.


Depending on the caller, the AI may:

● Qualify the enquiry, book an assessment, send the $39.95 payment link, recover an incomplete enquiry, answer an approved payment-plan question, reschedule an appointment, check Jordan's availability, transfer the caller, escalate a request to the appropriate case manager, capture a third-party request, or send an email or SMS.

The Five Inbound Caller Journeys

The AI Receptionist will identify and manage five primary caller categories.

Call Type 1 - New Credit Enquiry

A new caller who is not currently found in HubSpot and is enquiring about their credit file.

Primary objective: Qualify the enquiry, book the appropriate assessment, and collect the $39.95 assessment fee.

The AI Receptionist will perform the role previously handled by appointment setters.

The AI will:

  • Capture and confirm the caller's contact information.
  • Identify what is affecting their credit file.
  • Understand why they want the issue addressed.
  • Collect the required qualification information.
  • Handle common questions and approved objections.
  • Explain the credit-file assessment process.
  • Review Calendly availability.
  • Identify an appropriate appointment time.
  • Send a pre-filled payment/booking link.
  • Collect the $39.95 assessment payment through the approved payment flow.
  • Confirm the assessment booking.

The AI will never guarantee that negative credit information can be removed.

It will explain the process using CCA-approved wording and maintain the appropriate distinction between:

  • Applying for removal.
  • Investigating possible issues.
  • Assessing whether CCA believes the client has an appropriate case.

Call Type 2 - Existing Credit Restoration Client

For existing credit-restoration clients, the system will use their HubSpot information and current case context to avoid unnecessarily asking questions CCA already has answers to.

Primary objective: Identify what the client needs, review the available approved information, and ensure requests requiring their case manager are moved into CCA's written case-management process.

Where permitted, the AI can:

  • Confirm the caller's identity.
  • Determine why they are calling.
  • Review relevant recent case information.
  • Check whether the client has already emailed their case manager.
  • Identify whether the applicable response timeframe has passed.
  • Provide appropriate status information.
  • Capture additional information from the caller.
  • Create the required HubSpot note/task.
  • Escalate overdue responses.
  • Send the correct information to the case manager.

CCA's case managers work primarily in writing because credit-restoration cases depend heavily on documentation and accuracy.

The AI Receptionist will reinforce this process while helping clients receive a clear next step instead of simply being told somebody will call them back.

Call Type 3 - Previous Enquiry / Assessment Not Paid

A prospect who previously enquired but did not complete the $39.95 assessment payment.

Primary objective: Use information already stored in HubSpot, resume the conversation intelligently, overcome relevant objections, and recover the assessment booking where possible.

If the caller previously contacted CCA but did not complete the assessment payment, the AI will recognize them from HubSpot.

Rather than restarting the entire qualification process, the agent will:

  • Load the details already captured.
  • Confirm the caller's identity.
  • Resume the conversation from the appropriate point.
  • Ask only the information that is still required.
  • Handle approved objections or resistance.
  • Review assessment availability.
  • Send the approved $39.95 payment link.
  • Book the assessment if the caller proceeds.
  • Update HubSpot based on the outcome.

This creates a significantly more personalized experience than treating returning prospects like completely new enquiries.

Call Type 4 - CFA & Investigation Client

A caller who has already paid for their assessment, has a booking, has completed an assessment, is on a payment plan, missed an appointment, or otherwise sits within the CFA & Investigation pipeline.

Primary objective: Understand their current stage and provide the correct next action without unnecessarily restarting the process.

The CFA & Investigation pipeline contains multiple caller scenarios.

The AI will use the caller's deal stage to determine the correct workflow.

Assessment Already Booked

  • Confirm appointment information.
  • Answer approved booking questions.
  • Reschedule where required.

Missed Assessment

  • Identify the missed appointment.
  • Offer to reschedule.
  • Check whether Jordan is available where appropriate.

Active Payment Plan

Using approved HubSpot data, the AI may provide information such as:

  • Remaining balance.
  • Amount already paid.
  • Next payment date.
  • Number of payments remaining.
  • Current installment amount.
  • Whether there appears to be a missed debit.

The AI will only provide information supported by the underlying CCA records and approved calculations.

It will not invent financial information.

Request to Speak With Jordan

Where the agreed flow requires it:

  • Check Jordan's availability.
  • Transfer the caller if Jordan is available.
  • Use the approved fallback if he is unavailable.
  • Send the relevant contact information where required.

Call Type 5 - Third-Party / External Caller

A third party contacting CCA in relation to an existing client's dispute, complaint, investigation, or legal matter.

Examples may include:

  • Credit providers.
  • Banks.
  • Telecommunications providers.
  • Australian Financial Complaints Authority (AFCA).
  • Office of the Australian Information Commissioner (OAIC).
  • External dispute-resolution organizations.
  • Lawyers or solicitors.
  • Plaintiffs.
  • Government bodies.
  • Financial counsellors or authorized representatives.

Primary objective: Identify who is calling, identify the relevant client/matter, capture the request accurately, explain that applicable case-management communication is handled in writing, and send the required information to the appropriate person.

The AI will:

  • Confirm the caller's organization.
  • Confirm the caller's name.
  • Identify the relevant CCA client or matter.
  • Determine what information or response is being requested.
  • Explain the applicable written-communication process.
  • Capture the request in detail.
  • Record what outcome the caller is seeking.
  • Send the required summary/email to the appropriate CCA contact.
  • Update the client's HubSpot record.

This prevents Jordan or case managers from being interrupted by calls that should be handled through CCA's documented written process while ensuring legitimate external requests are not lost.

HubSpot & Business-System Integrations

The AI Receptionist will be integrated into CCA's existing operating environment.

HubSpot

HubSpot will act as a core source of context.

Depending on the caller journey, the AI may read or update:

  • Contact information.
  • Pipeline.
  • Deal stage.
  • Assessment status.
  • Case status.
  • Payment-plan information.
  • Call summaries.
  • Follow-up status.
  • Tasks.
  • Notes.
  • Approved custom properties.

Calendly

Calendly will be used to:

  • Check availability.
  • Book the appropriate assessment.
  • Send the approved booking/payment flow.
  • Reduce back-and-forth scheduling.

Payment Flow

For new enquiries, there will be one approved assessment offer:

$39.95 Credit File Assessment

The AI must not introduce old, alternate, or unapproved assessment prices.

Aircall / Live Transfer

Where required by the final implementation:

  • Check Jordan's availability.
  • Attempt an approved live transfer.
  • Use a defined fallback when unavailable.

Email & SMS

Automated communication may include:

  • Assessment payment/booking links.
  • Booking information.
  • Case-manager contact information.
  • Third-party follow-up instructions.
  • Approved client notifications.
  • Internal alerts.

Conversation Design & AI Guardrails

The 77-page implementation specification will be used during development, but the production experience should feel simple to the caller.

Conversational Style

The AI will be designed to:

  • Keep responses short.
  • Ask one question at a time.
  • Listen before responding.
  • Overcome objections.
  • Avoid unnecessarily repeating information.
  • Remember what the caller has already said.
  • Politely redirect callers who provide long stories instead of answering the current question.
  • Clarify ambiguous answers before choosing a workflow.
  • Sound conversational rather than like a rigid form.
  • Use the caller's name naturally.

Handling Requests for a Human

The AI will not aggressively prevent callers from reaching a human.

Instead, it will explain its role briefly and help the caller reach the appropriate next stage.

Where a human transfer is not appropriate, the AI will clearly explain the correct communication process.

Credit & Compliance Guardrails

The AI will:

  • Never guarantee removal of bad credit.
  • Never invent case information.
  • Never invent payment-plan information.
  • Never provide unauthorized financial or legal advice.
  • Use CCA-approved wording for regulated or sensitive statements.
  • Escalate issues where the agent is not authorized to provide the answer.
  • Follow CCA's Australian Credit Licence requirements and approved internal wording.

Automated Post-Call Actions

Every call will leave CCA with a complete digital record.

After each call, the system will:

  • Generate a concise call summary.
  • Update the appropriate HubSpot contact/deal.
  • Record pipeline and deal-stage context.
  • Record the call outcome.
  • Create required tasks.
  • Flag escalations.
  • Record caller frustration or complaints.
  • Record potential AI errors for QA review.
  • Trigger required SMS or email workflows.

A summary of every call will also be emailed to Jordan using the agreed internal process.

This gives CCA full visibility even when the AI resolves the call without human involvement.

Quality Assurance & Optimization

Building the initial AI agent is only the first stage.

Real callers behave differently from test scripts.

They:

  • Interrupt.
  • Change subjects.
  • Tell long stories.
  • Answer indirectly.
  • Ask unexpected questions.
  • Provide incomplete information.
  • Change their mind halfway through the conversation.

This is why the first six months include active production optimization.

During the Initial Six Months

Agento AI will:

  • Review live production calls.
  • Review transcripts and call outcomes.
  • Identify incorrect routing.
  • Identify repeated questions.
  • Identify objection-handling failures.
  • Identify unclear prompts or overly long responses.
  • Monitor caller frustration.
  • Review HubSpot actions.
  • Optimize prompts and conversational flows.
  • Improve integrations and edge-case handling.
  • Test changes before applying them to production.

The objective is continuous improvement toward a highly reliable production system rather than simply delivering a first version and walking away.

Implementation Plan & Timeline

1

Phase 1 - Technical Review & Final Architecture

Review Jordan's full implementation specification, existing Retell build, HubSpot structure, Calendly/payment configuration, Aircall/transfer requirements, and email/SMS workflows.

2

Phase 2 - Core Agent Development

Estimated duration: 2 weeks. Build primary Retell architecture, implement caller identification, five primary caller paths, conversational guardrails, objection handling, booking/payment flows, and all client workflows.

3

Phase 3 - Integrations & Automation

Estimated duration: ~1 week. HubSpot lookup/update logic, Calendly booking, payment-link automation, email/SMS workflows, Aircall/live-transfer functionality, post-call summaries and internal alerts.

4

Phase 4 - UAT & Pre-Production Testing

Agento AI internal testing, Jordan/CCA testing, edge-case testing, integration validation, and final script and wording adjustments.

5

Phase 5 - Go-Live & Optimization

Controlled production launch, review live calls, refine conversation behavior, increase traffic as performance is validated, and continue optimization throughout the six-month managed-service period.

Deliverables

Core
System

  • Fully developed Credit Clean Australia Retell AI Receptionist.
  • Five primary inbound caller journeys.
  • HubSpot caller identification.
  • HubSpot pipeline/deal-stage routing.
  • New-enquiry qualification workflow.
  • $39.95 assessment booking and payment flow.

Workflows & Integrations

  • Previous-enquiry recovery flow.
  • Existing-client support flow.
  • Payment-plan information flow.
  • Third-party/external organization workflow.
  • Calendly integration.
  • Aircall/live-transfer workflow where applicable.
  • SMS/email automations.

Automation &
Handover

  • Automated call summaries.
  • HubSpot notes/tasks/property updates.
  • Error and escalation handling.
  • Internal production testing.
  • Six months of ongoing call review and optimization.
  • Final system handover to Credit Clean Australia at completion of the agreed term.

Why Agento AI


As a certified Retell Diamond Partner with proven experience…

We specialize in turning Retell agents into operational systems

Top 5

Retell Partner Rank

Out of +200 Retell Solution Partners worldwide.

+40

Custom Agents Built

Across inbound reception, intake, qualification, transfer, booking, and support use cases.

+15,000

Live Calls Daily

Voice AI systems collectively handling tens of thousands live calls per day.

With deep knowledge of conversation architecture, LLM selection, voice performance, telephony, integrations, and cost control.

A continuous optimization approach based on real production conversations - not test calls alone.

Pricing & Commercial Terms

One-Time Development Fee

$3,995 USD

Paisd in milestones:

  • 50% upfront to begin development.
  • Remaining 50% due when development reaches 50% completion.

At the development milestone, Agento AI will provide CCA with visibility into the progress made before the remaining development balance is paid.

Monthly Optimization Service
(6 Months Only)

$595 USD per month

  • Six-month commitment.
  • First monthly payment due before go-live.
  • Covers ongoing support, monitoring, live-call review, optimization, bug fixes, prompt updates, integration maintenance, and reasonable minor workflow adjustments within the agreed scope.

Delivery Guarantee

Estimated delivery: 2–4 weeks

Agento AI provides a delivery guarantee:

If the agreed initial solution is not delivered within 6 weeks, and the delay is not caused by:

  • Missing client access.
  • Delayed approvals.
  • Missing third-party credentials.
  • Scope changes.
  • Client-requested delays.
  • Other dependencies outside Agento AI's control.

CCA will be entitled to the agreed money-back guarantee on the development engagement.

The primary objective remains quality rather than simply hitting the earliest possible delivery date.

System Ownership & Handover

The solution is being developed specifically for Credit Clean Australia.

CCA will retain the ownership rights to the completed system.

During the six-month managed optimization period, Agento AI will continue managing and improving the production system.

Following payment of the sixth and final $595 monthly optimization payment, Agento AI will complete the full system handover to CCA.

The handover will include the production system and relevant implementation materials required for CCA to retain control of its solution going forward.

This structure gives CCA both:

  • Professional development and optimization during the critical first six months.
  • Long-term ownership and control of the system.

AI Usage & Third-Party Costs

Retell, LLM, voice, telephony, HubSpot, Calendly, Aircall, SMS, email, payment-processing, and other third-party usage charges are separate from Agento AI's development and management fees unless expressly stated otherwise.

Where possible, the system will be designed to:

  • Minimize unnecessary token consumption.
  • Avoid unnecessarily large prompts being loaded into every conversation.
  • Use the appropriate LLM for each task.
  • Keep responses concise.
  • Optimize voice and telephony configuration.
  • Avoid unnecessary API calls.

Final usage costs will depend on actual call volume, average call duration, LLM configuration, and the final production architecture.

Support & Service Levels

Agento AI Support: Monday–Friday 12 Noon - 12 Midnight AEST, via Slack, WhatsApp, email, or Zoom.

Response Targets

P1 - Production agent unavailable / critical workflow failure

2-4 business hours.

P2 - Degraded call flow / integration issue

Same business day.

P3 - Minor wording, prompt, or configuration update

Within 2 business days.

Included During the Six-Month Term

  • System monitoring.
  • Prompt optimization.
  • Conversation-flow tuning.
  • Live-call reviews.
  • Error investigation.
  • Minor script updates.
  • HubSpot workflow maintenance.
  • Integration monitoring.
  • Voice and Retell-setting adjustments.
  • Support during reasonable platform/API changes.

Material new functionality outside the agreed scope will be separately scoped before development begins.

Assumptions, Dependencies & Scope Control

CCA Will Provide

  • Retell developer access.
  • HubSpot access/API credentials.
  • Calendly access and approved booking/payment event.
  • Required Aircall information.
  • SMS/email integration access.
  • Final approved CCA wording.
  • Required test records.
  • Relevant credentials for existing systems.
  • Timely testing and feedback.

Items to Confirm Before Go-Live

  • Final case-manager response-time wording.
  • Refund and billing escalation rules.
  • Final approved $39.95 Calendly/payment event.
  • Jordan's confirmed transfer destination.
  • Required HubSpot properties and mappings.
  • Any external calculator/function endpoints required by the approved script.
  • Final regulatory/compliance wording.

Scope Control

To avoid the scope problems experienced with CCA's previous provider:

  • The initial production scope will be agreed before development begins.
  • Minor wording and prompt changes are included during the six-month support period.
  • Material new call types, integrations, or business processes will be assessed/scoped separately.
  • Changes will be tested before being pushed into production.

This allows CCA to continue evolving without destabilizing a working production agent.

Future Expansion Opportunities

The current project focuses on the Retell AI Receptionist.

Once this system is stable, potential future phases could include:

Automated Credit-File Assessment / Investigation Agent

Jordan currently handles the detailed credit-file assessment and investigation process after clients have booked and paid.

A future AI agent could potentially automate portions of this workflow by:

  • Reviewing relevant credit information.
  • Asking the investigation questions.
  • Recording responses.
  • Submitting structured investigation data.
  • Generating the required outputs for human review.

This would be scoped independently after the receptionist has been successfully deployed.

Automated Follow-Up

Prospects who enquire but do not immediately pay the $39.95 assessment fee could be placed into structured AI/SMS/email follow-up sequences.

Increased Call Volume

Once the system is proven at CCA's current volume, it can become the foundation for increased advertising and a return to significantly higher inbound call volumes without recreating a large appointment-setting team.

Next Steps

1

Review and approve proposal and commercial terms.

2

Sign service agreement.

3

Pay the initial 50% development milestone ($1,997.50 USD).

4

Provide required Retell, HubSpot, Calendly, Aircall, email/SMS, and system access.

5

Confirm final outstanding implementation requirements.

6

Schedule technical kickoff.